Toronto Police Traffic Services is increasing its presence at two major events in the city in February to educate drivers on road safety.
The Motorcycle Show Toronto takes place from February 17-19 at the Enercare Centre at Exhibition Place, and the Canadian International Auto Show will be held from February 17-26 at the Metro Convention Centre.
“We have had a presence at these shows in the past,” said Sergeant Brett Moore. “The road-safety profile in Toronto has been raised by the new road-safety plan that the city has put out. What we are doing is really leveraging all of our partners and trying to get the message out as far as we can using different techniques.
“We take a lot of opportunities to get the word out. What we are finding is that we need to vary the message sometimes. These opportunities to get thousands of people in one area are limited. We want to make sure we put the best foot forward, get as much attention, and get our message out as clearly as possible.”
Moore said the Vision Zero partners will join Toronto Police in staffing its booth at the Motorcycle Show.
Vision Zero is the City of Toronto's approach to road safety that seeks to eliminate road deaths and injuries.
“They will be there to speak about Vision Zero and how motorcyclists are vulnerable road-users,” said Moore.
Traffic Services has also partnered with the Ministry of Transportation to share booth space at the Automotive Show.
“More than just sharing space, we are co-ordinating materials and expertise,” he added. “We will focus on three primary areas of road safety and they are pedestrian safety, drug impaired driving and distracted driving.”