Last summer, Detective Jeff Banglid had left a tray full of chocolate chip cookie dough morsels in his car to see if they would bake in the sweltering heat. They did.
Creative media executive Umar Syed and his wife were driving around the city when they heard about the experiment Bangild had been conducting on the radio news report.
“I immediately thought that was an interesting way to send a message in the summertime when the temperature heats up,” said Syed, who, along with John Challinor, co-founded Electric Mango Film Company Ltd. “I decided we had the resources and skills to put together a public service announcement to send an important message and we might as well go ahead and do that.”
Syed approached the CBC.
“They were generous enough to donate some air-time for the PSA to run it during the summer,” he said. “It has been running since the beginning of May and it’s also on our YouTube channel. The weather is starting to heat up and I also think this will be a good opportunity for Toronto Police to push it on their social media platforms.”
Bangild said he did the experiment last year based on injuries and fatalities that occurred within a short period of time.
“My taking to social media proved to be a positive spin to a negative situation,” he said. “It was a different approach that caught people’s attention. They are more likely, now, to contact police if they see a person or pet in distress.”
The Toronto Police Service would like to remind everyone not to leave their children or pets unattended in a parked car as the fast-rising temperatures can leave both people and animals in distress.