Provincial police services have launched a collaborative project to promote policing as career for young people.
The Discover Policing campaign was unveiled at Toronto Police headquarters on September 15.
Under the auspices of theOntario Association of Chiefs of Police (OACP), the initiative seeks to increase collaboration among police services to promote the profession, share best practices in recruiting strategies, ensure that their organizations represent the diversity of their communities and improve the consistency and effectiveness of messaging when it comes to recruitment.
With Chief Bill Blair at the helm, Toronto Police has led the way in recruiting the best and brightest from diverse communities across Canada.
“In the 38 years I have been a police officer in the City of Toronto, I think my experience can attest to what is possible for a young person,” he said. “If you can consider a choice and a career in policing, you can have 10 careers in policing, three years at a time, because the opportunities within the policing profession to be a first responder, an investigator an undercover officer, administrator, supervisor, planner and analyst are nothing short of extraordinary.
“We believe that the opportunity to join a police service and make a commitment to public service and the answer to the call of duty is a choice that young people can make and experience an extraordinary career.”
OACP Director of Government Relations and Communications Joe Couto said the campaign will include a social media component.
“We are choosing to reach out to potential candidates for a policing career through social media because it allows us to share information in ways that, 10 to 15 years ago, would have been impossible,” Couto said.
Ontario Provincial Police Deputy Commissioner Brad Blair and OACP President Jennifer Evans, Peel Regional Police Service Chief, also supported the launch.
“We hope this new initiative attracts individuals to the profession of policing,” said Evans. “We are looking for individuals who possess the essential characters of a good police officer, specifically ethics, professionalism and accountability… We need individuals who are committed to a career in policing and are willing to provide excellent service to our communities.”
The Discover Policing job fair will take place on October 15 at the Toronto Police College, 70 Birmingham St.