Text or Call Could End it All

By Ron Fanfair, Toronto Police Service Published: 11:43 a.m. February 22, 2017

In the last six years, Toronto Police officers have issued nearly 109,000 tickets for distracted driving.

A man in Toronto police uniform stands in front of a hearse on a city street
Constable Clinton Stibbe with the hearse he used during the campaign

Still, drivers are not getting the message that hands should be on the wheel, not on phones to talk, text, check maps or choose a playlist while driving.

During the Service’s Distracted Driving campaign that ends on February 26, officers will be reiterating that texting and driving could lead to serious injury or even death.

This year’s theme isThat Text or Call Could End It All.

“We decided to change up a few things and make some additions to further raise awareness about distracted driving,” said Sergeant Brett Moore of Traffic Services. “Traffic Safety Programs reached out to each Division by sending them handouts and brochures on distracted driving from our road safety partners from the CAA and the Ministry of Transportation.

“We also set up a booth at headquarters, for the first time, to highlight some of the messaging we have put out. We know there is a lot of foot traffic there, so we are trying to leverage as much of that as possible.”

To emphasize the distraction danger, Traffic Services is again using a hearse with a casket on board as part of the campaign.

MacKinnon and Bowes lent the Service the hearse to raise awareness of the deadly issue.

Distracted drivers face a $490 fine and three demerit points.

A display of posters and a TV
A Distracted Driving information display welcomes visitors to headquarters
TPS crest watermark